Brand Designers + Creative Collaborators
Koolkuna is a womens refuge in the eastern suburbs of Perth and had very little branding presence amongst stakeholders and the community. We partnered with Marketing for Change to rebrand Koolkuna’s identity. A large percentage of the community who seek Koolkuna are Indigenous so it was important to reference some cultural aspects in the brand. In this instance we used Indigenous symbolism – the two ‘o’s’ represent meeting places moving from one ‘not so safe place’ to a very ‘safe place’.